Hello
I'm Davis.
A senior designer who is passionate about everything creative and functional that has to do with product & visual design, mobile & web projects, branding, typography, and animations. I use data insights to map successful user experience journeys and, my creative sense in user interface design. With my solid retail industry experience, I know how to help clients solve real business cases and grow their businesses by using design thinking. Motivated to apply my experiences in a new environment and acquire new skills.
SKILLS
Applications
Illustrator
Photoshop
InDesign
Adobe XD
Lightroom
Figma
After Effects
Platforms
Wordpress
WooCommerce
Webflow
Canva
Mailchimp
Languages
HTML
CSS
JavaScript
WORK
Des Kelly Interiors
2017 - 2022 June
Lead Designer & Web Manager
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2017 - 2022 May
Promoted to lead the research, prototyping, testing and design for Des Kelly Interiors E-Commerce product by focusing on UX/UI for customer digital journey.
Redesigned full front web UX/UI by user search data analysis for seasonal promotions.
Created and applied good UX/UI design strategies across branding and product by ongoing user search data analysis.
Led online development including designing a 360-degree visual tour and re-engineered Des Kelly Interiors website in order to sell certain products. The Virtual tour averages 1700 users per month.
Oversaw all website management, paid and organic SEO and delivered 52% increase revenues through SEO optimization. Improved the websites page speed by 20%.
Managed and created Google ads. The last GDN ad achieved a 0.92% CTR.
Analysed the online customer purchasing data to optimize marketing efforts.
Performing ongoing keyword discovery to identify new opportunities.
Analysed keywords and SEO techniques used by competitors.
Developed monthly marketing content for promotional campaigns for email, mobile, online media, and other digital solutions.
Developed and oversaw new website & digital marketing strategies for new business development, media placements, cross promotions and substantial sales increase during the Covid-19 lockdown.
Adviser for marketing coordination and activity across all Des Kelly locations online and offline with focus on sponsorships, social media, digital marketing, media productions and revenue generating activities such as Sleeptmeber – which brought in 520k in bed sales alone for month of September.
Refined design directions and finalized design details.
Led the planning and structuring of deliverables.
Coach & mentor to provide guidance to members of the Creative team
Des Kelly Interiors
2015 - 2017
Graphic Designer & Web Admin
2015 - 2017
Planning, design and implementation of all creative for multichannel marketing campaigns – digital and print.
Managed workload to execute graphic design related projects on time.
Responsible for the production of high-quality design work for all marketing activities to ensure the delivery of great visual communications within the market.
Responsible for the creation and delivery of strong and dynamic content from conception through to final production. Including researching, brainstorming and creating concepts.
Designed promotional graphics for campaigns including email marketing, display campaigns, web banners, landing pages, social media, digital media etc.
Provided recommendations and carried out regular research on industry and market trends to have a full understanding of competitors and other markets to be able to make suggestions for new ideas, technology and thought methods.
Leading site development, growth, and inbound lead gen activities via integrated website campaign planning, UX and user journey mapping.
Ensuring high levels of compatibility between the website and social media platforms.
Mapping out user journeys and personas to shape content and strategies.
Gaining support for site strategies and editorial standards from senior stakeholders.
Des Kelly Interiors
2005 - 2015
Sales Representative
2005 - 2015
Building and maintaining professional relationships with our customers, to secure regular clientele.
Ensuring shop and stock room maintenance, presentation and organization issues are addressed in an appropriate manner.
Proactive approach in-store with prospective customers, engaging customers through product demonstrations and lifestyle questions to ensure all set sales targets are met.
Proactive approach in-store with potential customers, engaging customers through product demonstrations and lifestyle questions to ensure all set sales targets are met.
EDUCATION
Griffith College
2018 - 2019
ICM Diploma in Web Applications & Development
2018 - 2019
Dublin Institute of Design
2014 - 2016
B.Sc. (Hons) Graphic Design
2014 - 2016
Institute of Commercial Management
2009
Customer Service Skills Course
2009
Technical College of Mechanics
1998-2003
Technician in Machine Technology
1998-2003
SERVICES
My knowledge and expertise at your service.
Each project is born from a collaboration between you and me. We will identify your needs in order to respond to them as efficiently as possible thanks to an adapted creation.

/ Digital Services

Your richest digital experience and your biggest digital opportunity. Bring your brand to life, communicate your value proposition, and make an impact on anyone who visits.
Web design
Web development
UX / UI design
Product design
Brand identities

/ Print Design services

Everything you need for a driven brand. Defined proposition. Conceptual realisation. Logo, type, look, feel, tone, movement, content - I've got it covered.
Brand collateral
Car / van design layouts
Indoor / outdoor signage
Packaging

/ Marketing services

Marketing is the backbone of every successful product and service. I will help you create effective brand awareness among potential target audiences and reinforce brand loyalty among existing target audiences.
Advertising Campaigns
Google Ads
SEO
Frequently asked questions
Money
How much do you usually charge?
It varies quite a bit depending on the scope of the project, but clients usually come to me with a minimum budget of around €1,500-€5,000 for more advance website. I can do a very simple landing one page website from €450.
What's your hourly rate?
It depends. Which is why I prefer to use project-based pricing. Using big round numbers makes it much easier for everyone involved but we can discuss all the options.
What kind of payments do you accept?
I accept bank transfers, Revolut payments, cash and gold.
Do you offer payments plans?
I usually do a payments plan of 30% upfront, 35% at the halfway point, and 35% upon completion. But I'm open to other options, it all depends what work I will do.
Process
How long does a project usually take?
It depends on the project, but usually for a big website between 3-6 months. Sometimes it can be quicker, but sometimes it takes a little longer. Small portfolio or business page 4-8 weeks. Simple landing one page website 2-5 days.
How much input do I have in the process?
Quite a fair bit. The wealth of knowledge you bring to the table in regards to your business, audience, and competitors is invaluable.
How many revisions do you allow?
You won't need them. Just kidding! We'll be revising as we go, so as many revisions as it takes.
What if I only need a website?
As long you can provide me with all of your branding collateral, then it shouldn't be an issue.
What if I only want some graphic design work done?
I'm always open to chatting about any project.
Can we skip the Discovery or Strategy sessions?
No. Those are the most important parts!
Please feel free to reach out if you have any questions. Please feel free to reach out if you have any questions. Please feel free to reach out if you have any questions. Please feel free to reach out if you have any questions.
Let's get in touch.
Thank you for your time.
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