A LITTLE BIT
ABOUT ME

I started on a shop floor, moved into graphic design, then into ecommerce, and now design products end to end. That route means I tend to ask what a change is worth before I ask what it should look like.Most of my work sits in two places: high-intent ecommerce journeys where conversion and trust matter, and workflow-heavy B2B SaaS where the hard part is helping someone decide what to do next. I work from analytics, support data and usability testing, and I stay involved through implementation — the shipped product is the design, not the Figma file.

Selected Work
/PROJECTS
I believe in the power of design and its ability to define and transform products & brands.
Discover a selection of my SaaS, web, print and marketing creations.

01 /

Des Kelly Interiors Logo

Improving the Post-Purchase eSIM Activation Experience

B2C eSIM Activation Experience
UX / UI Design

02 /

Des Kelly Interiors Logo

elevating the b2b saas experience

UI / UX Design
B2B SaaS

2023 - 2024

03 /

Des Kelly Interiors Logo

Des kelly interiors

Technical Discovery & Architecture
E-commerce Solutions
UX / UI Design
Web Redesign

2016 - 2022

04 /

E-COMMERCE PRODUCT DESIGN

Consumer Insights & Trends
Product Strategy & Road-mapping
UX / UI Design

Services & SKILLS
My knowledge and expertise at your service.
Each project is born from a collaboration between you and me. We will identify your needs in order to respond to them as efficiently as possible thanks to an adapted creation.
/ Skills
Applications
Illustrator
Photoshop
InDesign
Adobe XD
Lightroom
Figma
After Effects
Platforms
Wordpress
WooCommerce
Webflow
Canva
Mailchimp
Languages
HTML
CSS
JavaScript

/ Digital Services

Your richest digital experience and your biggest digital opportunity. Bring your brand to life, communicate your value proposition, and make an impact on anyone who visits.
Web design
Web development
UX / UI design
Product design
Brand identities

/ Print design services

Everything you need for a driven brand. Defined proposition. Conceptual realisation. Logo, type, look, feel, tone, movement, content - I've got it covered.
Brand collateral
Car / van design layouts
Indoor / outdoor signage
Packaging

/ Marketing services

Marketing is the backbone of every successful product and service. I will help you create effective brand awareness among potential target audiences and reinforce brand loyalty among existing target audiences.
Advertising Campaigns
Google Ads
SEO