E-commerce product design

Fitness Connection

Sleep well perform well

Project type

Branding

Timeline

2021-2022

collaboration

Tom Coleman

My contribution

Campaign development
Marketing & Advertising
Content Research
Book Design & Print

INTRODUCTION

Des Kelly Interiors

Is a Irish owned and run family business, based on affordable quality and expert advice in beds, floorings and home furnishings, has grown significantly in recent years and a large new central warehouse was established at North West Business Park in Dublin to house and distribute its extensive range of carpet, flooring, bed and furniture solutions to its stores and direct to customers nationwide.

CHallenge

Create a strong, positive perception of a company, it's products & services by creating and shaping a brand in consumers’ minds using marketing and advertising efforts.

responsibilty

I was responsible for research & analysis to have a better picture and all perspectives covered while making important decisions. Content research, creative graphics design, data visualisation that would help our target audience understand the brand goal. Later on, my responsibilities also included creating campaigns for marketing & advertising purposes.

PRODUCT CATEGORY

Beds & Mattresses

Small Description

We all know how important sleep is on our health and recovery but we only focus on how much sleep we need to be in a good mood or shape the next day but did you ever consider to think about your bed and mattress and how important it is for your body? The Book contains over 100 pages with contents that describe the importance of sleep and the products that would affect it in positive and negative way.

TOM COLEMAN & DES KELLY INTERIORS

ANALYSIS & DATA USING THE READIBAND SLEEP MONITOR ON 5 ATHLETES.

We analysed data on sleep and activity levels over two distinctive periods. We first assessed sleep patterns over a week under normal circumstances. After consulting with athletes, the team in DKI helped them choose a bed suitable for their specific needs. Athletes then had their sleep analysed after receiving their new bed and we noted any significant changes in their sleep patterns.

PRODUCT ADVERTISEMENT

Book promotes a brand's specific product with a focus on selling this products on their features and health benefits rather than brand reputation or brand recognition.

THOUGHTS

Great experience

This was a very challenging project for me but not as the E-Commerce product design but it's still up there on my list of favorites because I did the full design and almost full marketing & advertising campaigns.